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Collarboned and Confused: The M&S Polka-Dot Affair

The Advertising Standards Authority (ASA) has just ruled on a set of M&S ads, the models appeared “unhealthily thin” ? - But the real deal is no shop has standardised women's sizes.

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Mike Olley
Aug 20, 2025
∙ Paid

Marks & Spencer: the nation’s purveyor of pants, Percy Pigs and pensioners’ Christmas puddings. A brand built on comfort — cosy jumpers, safe hemlines and inoffensive TV ads with profiteroles in slow motion

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But in April and May 2025, M&S made headlines for something altogether less cosy: collarbones. Yes, collarbones.

The Advertising Standards Authority …

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