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Mike Olley's avatar

There’s a lot to think about in this, and I particularly like your point about distributions rather than raw vote share. The “jam on toast” analogy may be simple, but it actually captures the mechanics of first-past-the-post rather well 🤗.

You’re right that Reform doesn’t necessarile need to dominate the big metropolitan centres if it can win efficiently across the outer towns and secondary areas. That feels like the more interesting battleground.

I’d probably be a touch more cautious on fixing exact percentages as tipping pointsmyself, but the underlying argument about how the vote spreads holds up.

Genuine question, because this is where it gets interesting, how do you see that translating into seats at a General Election? Roughly how many do you think Reform could realistically take on that model?

Richard WRIGHT's avatar

Mike ( if I may) I tried to keep thoughts as brief as possible but I didn’t do a good job of that. Let me answer YOU question. Labour in 2024 won a landslide with 33.8% of the vote or 11% of the electorate! That is it won with just 1 in ten of those entitled to vote placing their x against a Labour candidate. At the time Labour did very well in England and Wales and reasonably in Scotland. It was then a national party hoovering up seats with small majorities throughout the mainland. Turnout was vital in the landslide because many Tories did not vote. That will not happen next time but many of these non-voters will vote Reform. Added to which many Labour voters will either vote Green or Reform. But there is a profound difference in the effect of a Green and Reform vote, as expressed in Birmingham last week. The Green leaning Labour voter is largely Middle Class or Muslim or both. The seats where that combination exists are limited to the inner Metropolitan areas, where the working class voter who now votes Reform is more uniformly spread out. Thus while the Greens build up hefty majorities in a few areas, Reform spreads its votes widely. This is the way it has overcome large Labour or Tory majorities in places like Sunderland and St Helens or Essex this year and Durham or Northumberland last. The pivotal point is around 34% BUT not 34% nationally. It is more likely to be 29% nationally. Why? Because Labour or the Greens or the Gaza Independents or the Liberals create huge majorities in a few seats but they have little support outside their narrow base. Take for example last week’s election. The SKY poll forecasts put Reform vote on 27% down from 30% in 2025 and the commentary on Sky said on 27% Reform would form a minority government. The Channel also said the Reform vote had gone down. But that is to completely misread the data. It is like comparing apples and oranges. The vote in 2025 was largely in the shire counties. In 2026 it was largely in the metropolitan areas, where the Greens and Labour do well. For Reform to do well, as it did in the West Midlands, in this areas is a bonus. It needs some of these areas to gain a majority but only some. Labour or the Greens need all of these areas plus some of the shires. Simply put the best marmalade is spread evenly on toast. What here in Birmingham Labour, the Tories, and the Greens have done is to spread the jam thickly in parts of the toast while leaving most of the slice empty. In 2024 Labour were able to spread their redcurrant jam thinly and evenly but I don’t expect that to be repeated in 2028 or 2029. Is there a teal berry jam? The truth is, despite mass immigration and despite gentrification, the overwhelming majority of the population are still white working or lower middle class and these people are spread more evenly than the posh leafy suburbs or the ethnic minority ghettos. And these are catalyst of Reform plus a few minority groups who have historically been opposed to Islam, be they Jews, Hindus, or Sikhs… many of whom were once Labour through and through. I have wandered from the point but the tipping point for Reform in a multi-party system will be around 28% of the national vote. 30% is a comfortable majority and 1/3 a landslide. But of course because the opposition will do very well in the large conurbations it does not mean 28% in the seats Reform wins but around 38% to 40%. That is why the results in Walsall, Dudley, Sunderland, Hull, St Helens are important… they show that Reform is capable of taking the majority of seats in the lesser towns of the big conurbations. It does not need the lumps of jam at the centre… it spreads thinly over the rest of the toast. As to university voting will write later. I have said enough for one date. PS I am going through vote share ward by ward in Birmingham, to ascertain interesting psephological patterns.

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